Outlet Malls in Birch Run Premium Outlets Located just minutes from Frankenmuth,Birch Run Premium Outlets® is one of the country's first and most successful outlet centers.Located conveniently off of I-75, Birch Run Premium Outlets features over 140 stores for your shopping pleasure including Under Armour,Nike,Columbia,and Coach.One of the original outlet malls,Birch Run Premium Outlets features plentiful. From outlet shopping at the famous Premium Outlets in Birch Run,to our quaint local shops and antique malls,there's plenty of finds here in Birch Run!SHOP See what's going on in the Birch Run area at our event venues that offer concerts,shows,live racing and so much more! Birch Run Premium Outlets is an outlet center located in Birch Run, Michigan.The center is owned by Premium Outlets,a subsidiary of Simon Property Group, and takes its name from the town in which it is located.The Birch Run Premium Outlets is one of the popular outlet malls in Michigan with more than 123 stores.